to the future, confidently.

we partner with brands and agencies
so they prosper with purpose.

strategy for

good branding is not arm waving.

people and brands are a system worthy of study and analysis - most of all, interaction.

a winning brand future is rooted in data, trends, and human insights.

brands whose purpose delivers real human value, endure.

insights, positioning, innovation & communications for:

about

hyphenate is a brand future shop founded by eli mishkin.

eli’s work across industries lets him spot the meaningful patterns and signals that form our interwoven future.

expertise: consumer tech, health, food & bev, social good

eli is an omnivore of information and culture - and an expert in brand innovation, consumer behavior, and the creative process. he loves finding strategic white space in the face of brand and business complexity.

his strategy and vision work has fueled brand strategy, product and packaging design, visual/audio identities, business divisions, advertising campaigns, and entirely new consumer categories.

prior to hyphenate, eli worked at award-winning agencies in denver, dc, and boulder.